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Loyalty Programs in the Netherlands

Living in the Netherlands means adapting to local habits, and that includes taking advantage of loyalty programs. Many Dutch retailers, supermarkets, and service providers offer rewards or savings when you shop with them regularly. If you're an expat looking to stretch your euros a bit further, signing up for these programs can offer real benefits.

Popular Supermarket Loyalty Programs

Nearly all major supermarket chains have their own loyalty systems:

  • Albert Heijn Bonuskaart: Free and widely used, this card gives you access to weekly discounts and exclusive offers.
  • Jumbo Extra’s: Points-based system where you save for discounts and products.
  • Lidl Plus: App-based loyalty with digital coupons and weekly savings.

Drugstores and Retail Chains

Chains like Kruidvat, Etos, and HEMA offer reward cards that accumulate points for future discounts. Sign-up is typically easy online or in-store, and promotions are often tied to specific product categories or seasonal sales.

Airlines and Travel Points

If you fly frequently, especially with KLM or SkyTeam partners, signing up for the Flying Blue program is worthwhile. You earn miles on flights, car rentals, and hotel stays, which can be redeemed for ticket upgrades, discounts, or lounge access.

Bank and Retailer-Specific Programs

Some Dutch banks (like ING or ABN AMRO) and department stores (such as Bijenkorf) run their own loyalty programs. ING's Rentepunten system, for instance, allows members to exchange points for products or discounts on services.

Woolsocks: Smart Savings on Everyday Spending

One of the newer players in the Dutch cashback and loyalty scene is Woolsocks. This mobile app connects to your bank account and automatically tracks your purchases to offer cashback at a variety of retailers, both online and offline. Woolsocks not only helps you save money but also lets you donate a portion of your cashback to charity, making it a socially conscious choice. For expats, it’s an easy way to get rewarded for everyday expenses, just connect, spend, and save.

Should You Sign Up?

Most loyalty programs in the Netherlands are free and easy to use, and they don’t require much personal data. If you frequent the same stores, it's a simple way to save money or collect rewards. Many of the larger programs also have apps to make tracking your rewards even easier.

So whether you’re new to the Netherlands or just looking to get more out of your day-to-day spending, loyalty programs can offer real value, one bonus point at a time.

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